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The results from the March 2019 National Visitor Survey have finally been released by Tourism Research Australia (available here). They come with a warning; the methodology has been changed significantly. As the TRA website explains, NVS sampling mehtodology has transitioned “to 100% mobile phone interviews (from 50% mobile phone/50% landline) to reflect current phone usage trends. The change in methodology has seen a break in series, so please use caution when comparing 2019 results with previous time periods.” Clearly therefore we must take caution with this ‘new’ data set but we will make some relative comparisons across years.
Domestic overnight visitor numbers across Australia rose 10.1% for the year while expenditure was up 14.2%. In Queensland the increases were similar with visitors numbers up 12.2% and expenditure up 14.4%. Tropical North Queensland fared rather worse with visitor numbers up just 5.2% and expendituse rising 8.4%.
However, when we consider the day trip numbers the picture improves for the TNQ region. Day trip visitor expenditure was up 21.2% which took total domestic expenditure in the region to $2.795 bn, an increase of 15.2% for the year.
International visitor performance in TNQ has been rather less successful (see here for latest commentary) so the combined expenditure across both domestic (overnight and day) and international visitors shows an 11.4% increase to $3.836 bn for the year to March 2019.
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