This morning’s release of domestic tourism data for the March quarter from Tourism Research Australia (National Visitor Survey available here) will be very happy reading for TTNQ. It shows the Tropical North outperforming, by a country mile, the State and National figures.
Overnight domestic visitors increased by 6.7% across the country in the year to March, were up 2.6% to Queensland and increased 6.6% to TNQ. However the really good news comes when we consider the expenditure data; expenditure from those overnight visitors rose by 4.6% across the country, 6.8% in Queensland but a thumping 11.6% in TNQ (despite the fact that the average length of stay in the Far North actually declined from 5.1 to 4.8 nights). The average spend per visitor per night increased by 11.7% to $230.
Day trip data (while far less important) was also good news with national visitor numbers up 4.5%, Queensland up 4.4% and the TNQ region increasing by 6.7% (expenditure up by 8.1%).
As a result the total domestic tourism expenditure for the TNQ region increased by 11.1% from a year earlier.
Concerns that were being expressed in the middle of last year about the impact of things such as the GBR Bleaching events, and the impact that might be having on domestic tourism, would appear to have been firmly put to bed with this latest data confirming the recovery witnessed in the Sept and Dec 2017 data.
We now await the delayed international visitor data to see if this stellar domestic performance can be matched by foreign visitors.