The Sept 2017 International Visitor Survey from Tourism Research Australia (available for download here) makes for unhappy reading for the Queensland and the TNQ region in particular.
While total international visitors to Australia rose by 7.3% for the year to Sept 2017, the increase was just 3.0% for Queensland and a very lack-lustre 1.5% increase in the TNQ region. Even more disturbingly, trip expenditures rose 9.8% for the nation as a whole, were up 2.5% in Queensland (barely keeping up with inflation), and fell by 1.3% in TNQ.
With the Sunshine State losing market share we now see just 32.9% of all international visitors coming to Queensland (the lowest level ever recorded) and TNQ’s share falling to 11.1%, which is the lowest since Dec 2011 (before the flood of Chinese visitors really took off). We are awaiting more detailed breakdown of data for TNQ from TRA (which is not published in the usual channels) and will update once we receive this from them.
The stand out performance came from Tasmania which saw total visitor numbers rise by 17% and expenditure jump by 33%. Other states and territories to do well included NSW, Victoria and the ACT (see graphic below taken from the TRA IVS).