International Visitor Survey is good news for QLD and TNQ

Today’s International Visitor Survey from Tourism Research Australia for the June¬†2016 quarter (available here) provides some good news for Queensland, and particularly the Tropical North.

International visitors to Australia were up 10.3% for the year to almost 7.25 million. expenditure lifted 14.6% with the average expenditure per visitor up by 3.9%.1608312

The numbers for Queensland were better still with visitors growing 11.3% to almost 2.5 million with expenditure up just 10.6%; as a result the average expenditure per visitor fell slightly by 0.6% (these are in nominal terms so the real decline would be about 2%).

Better still was the TNQ result. Visitor numbers rose by 13.3% although the average expenditure per visitor fell by 4.2%.

As a result Queensland’s share of the international visitor market has improved to 34.2% (was 33.9% a year ago) while TNQ also sees improvement to 11.9% (up from 11.6% in June 2015).160831

When we consider the TNQ data in more detail we see that, once again, the Chinese have been responsible for a good deal of the out-performance. Visitors from China to the region grew by 33.1% (up 22.7% to Australia overall). The US continues recent strong form up 18.1% with Japan also recording solid growth (up 17.6%). Visitors from the UK were up just 4.9% for the year.

The National Visitor Survey should be released in a fortnight.


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