International Visitor Survey is good news for QLD and TNQ

Today’s International Visitor Survey from Tourism Research Australia for the June 2016 quarter (available here) provides some good news for Queensland, and particularly the Tropical North.

International visitors to Australia were up 10.3% for the year to almost 7.25 million. expenditure lifted 14.6% with the average expenditure per visitor up by 3.9%.1608312

The numbers for Queensland were better still with visitors growing 11.3% to almost 2.5 million with expenditure up just 10.6%; as a result the average expenditure per visitor fell slightly by 0.6% (these are in nominal terms so the real decline would be about 2%).

Better still was the TNQ result. Visitor numbers rose by 13.3% although the average expenditure per visitor fell by 4.2%.

As a result Queensland’s share of the international visitor market has improved to 34.2% (was 33.9% a year ago) while TNQ also sees improvement to 11.9% (up from 11.6% in June 2015).160831

When we consider the TNQ data in more detail we see that, once again, the Chinese have been responsible for a good deal of the out-performance. Visitors from China to the region grew by 33.1% (up 22.7% to Australia overall). The US continues recent strong form up 18.1% with Japan also recording solid growth (up 17.6%). Visitors from the UK were up just 4.9% for the year.

The National Visitor Survey should be released in a fortnight.

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